Quality in the Supermarket

The best place to assess what the consumer truly experiences when they shop for food, is the supermarket shelf. That is why we measure the quality of supermarket products for you, in the exact same way a consumer would experience them when buying them.

The quality of Fresh Produce fluctuates throughout the year. It is largely determined by seasonal influences and choices made during production, in the supply chain and on the shop floor. Think, for example, of the sugar content and firmness of strawberries in the winter, or the impact of a week with tropical temperatures on the quality of the fruit and vegetables in the summer. To ensure that the quality is always constant, we measure it in the supermarket for you.

To measure is to know

Optimising the flavour and shelf life of fresh products is a never-ending challenge, which is why we monitor quality on a weekly basis. Each week, we buy products in supermarkets and analyse them in our lab.

The reports are short and to the point, and immediately implementable. Supermarket chains and their suppliers use these reports to continuously analyse the quality of their products and to implement improvements in the supply chain.