Normec Foodcare offers a proven and unique total solution in the field of quality and industrial food safety in the food industry. We take care of complete projects for you in the fields of quality, industrial food safety, microbiological and chemical research, taste testing, QA automation, education and training, labelling and risk management.
This means you can turn to one party for a total service within the food industry. Because of our extensive experience with projects in different sectors, sizes of organisations and corporate cultures, we possess a wealth of experience and insight.
The EU has drafted various laws that are regularly subject to change.
In the food fraud plan, it is determined with the help of the identified risks from the VACCP inventory which measures can be taken to safeguard the risks. Products and processes that pose a high risk will be the starting point of the food fraud plan. We are committed to a first-class and personal approach. Together with you, we will draw up a thorough plan. Measures The plan will define the measures, after which they will be implemented and executed. Possible measures to ensure the risks are:
Normec Foodcare can draw up and deliver the desired report for you. After your wishes have been discussed, we ensure that the products are collected from you.
Outsourcing services is a strategic but often difficult choice; is the quality guaranteed, what does it cost and what does it give me?
Normec Foodcare offers a wide range of education and training courses in the area of quality assurance and food safety.
The content of the specifications must at least comply with Regulation (EU) No. 1169/2011.
Before changes can be made to reduce the chance of intentional or unintentional contamination, you should be aware of all possible risks. With a risk scan, also called baseline measurement, we map all possible risks in the area of food safety (HACCP), Food defence (TACCP) and food fraud (VACCP) at all levels. We are committed to a qualitative and flexible approach. We are happy to help you to protect your company against food fraud. Address improvement points After all the risks in and around your company have been mapped out with a baseline measurement, Normec Foodcare can help you tackle the points for improvement that are derived from these risks. This can be done, for example, by drafting a Food Defence plan, a food fraud plan or a chain management plan.
It is important to draw up a risk inventory in order to assess where in your organisation you may be at risk. Think of deliberate contamination or falsification in the form of food defence (TACCP) or food fraud (VACCP). We are committed to a qualitative and personal approach. With our knowledge we want to prevent food fraud within your company. TACCP During a Threat analysis, the project manager will walk through your company with the eyes of a malicious employee, visitor or service provider to determine possible risk areas. The terrain and the access roads, existing safety measures and the production process are assessed, among other things. We look at what evil can do for someone, where in the process are there opportunities to do harm, and what is the chance of success? The level of knowledge in the field of the security of your employees is also checked by means of interviews. VACCP In the Vulnerability analysis, the project manager will perform an assessment based on the total product chain (from farmer to board). The risk is determined on the basis of the assessment of how often something is possible and the probability of discovery. Factors included in the
In order to inform the consumer sufficiently about whether a product is Biological, for example, and to guarantee food safety, product quality marks have been developed.
The origin of ingredients can be determined using various analysis techniques. Our recognised laboratory can analyse your products and thus bring food fraud to light. If your suppliers know that any fraud is quickly detectable, they will probably be less tempted to sell horsemeat as beef, or to put melamine in the milk. We are committed to a qualitative and personal approach. We help you to make a correct product analysis and thus bring food fraud to light. Chemical composition The chemical composition of foods can be analysed in laboratories. This involves looking for deviations or specific characteristics that make it possible to verify the identity of products indisputably. Are those organic eggs really organic? Is that olive oil really from Tuscany? For example, research into food fraud focuses on:
As a private label owner or producer, you are confronted with a complex administrative process concerning specification management and labels.
With the results of such research, you can improve the production process, resulting in a higher return on investment.
Training new employees, a personal training plan or maintaining knowledge of permanent employees.
An environmental monitoring plan helps you to identify risks from outside.
You can choose to have your organisation checked by deploying a mystery guest. This mystery guest will check your organisation at an unexpected and unplanned time, in consultation with the client. We are committed to a qualitative and professional approach. We assess your organisation with a critical eye. Testing the current situation Our auditors are fully aware of the food safety schemes and assess the situation in your company. You will be checked at various points during the unexpected audit. Based on this, we provide points for improvement to take your food defence plan to a higher level. This audit gives you insight into the current situation and possible improvement points of your organisation.
Drafting and maintaining specifications is a complex and time-consuming task. The Specifications module allows you to create and manage product specifications online. Imported raw material and recipe data are automatically converted to final product specifications. Adaptations to raw materials or formulations can be implemented directly in all associated final product specifications. This ensures a considerable time saving in the specification management. Automatically generate final specifications and ingredient declarations and save up to 35% in transactions. With our experience, we know which module best suits your needs. Food safety assurance Through the easy online QA application, you can manage all recipes. Based on data from raw material specifications, fill in the database and create recipes for semi-finished and finished products. From recipes you can directly download internal specifications, so that you, as a product developer, have an immediate insight into the ingredient list, cost prices, nutritional values and allergens present. These internal specifications can also serve as information sheets for a production department. You can automatically convert recipes to a final product specification that includes all elements to be able to comply with current legislation and regulations. You can put together end product specifications yourself in your unique house style or
Thanks to the Registrations module, it is possible to completely automate all quality registrations. In this way you have direct online insight into the course of processes within the organisation. For example, it is possible to approve imported registrations and to immediately convert deviations into suitable actions. In this way, the requirements of laws and regulations, hygiene codes and various certification standards such as BRC, IFS and FSSC 22000 can be met in an efficient manner. Quickly and quickly map the processes. With our experience, we find the module that best suits your company. For all types of registrations The registration module makes it possible to digitise all types of registrations, varying from CCPs and other operational parameters to capturing visitors. Registrations can be qualitative, quantitative and open in nature. Completed registrations can be linked to batch data, which makes it easy to find them at a later date. Processes directly insightful All registrations can be managed in one online system and allocated to executive employees in a smart way. Deviations can be directly converted into predefined actions via a pop-up window when entering the registration. As a quality department or department head, you can see at a glance which
Identifying the food safety risks of purchasing processes is an important part of a food safety system. With the Suppliers module, you make these procurement processes transparent and you manage the risks, so that you comply with the laws and regulations, hygiene codes and the GFSI standards such as BRC 7, IFS and FSSC 22000. These may be risks in the area of food safety and quality, but also risks related to sustainability and the environment. Provide insight into purchasing processes and manage your suppliers’ risks. By digitising your supplier system, you always have real-time insight into the statuses of your suppliers. Risk groups You personally determine which control measures apply for a specific supplier or group of suppliers. Based on a risk assessment per product group, you can set the conditions for approval per supplier. With the help of our portal, you invite suppliers to enter the data that is relevant to them in their own online environment. This could be, for example, copies of certificates, chain information, questionnaires or product specifications. Complete supplier control All components that belong to supplier control can be executed with the online module. That way, your suppliers can quickly update data by means
Normec Foodcare offers you the possibility to completely automate all inspections and audits and thus save up to 60% of your time. Using a tablet and our online QA software you can plan, execute and follow up digital inspections in an easy and efficient way. Your report including photos is immediately ready after every inspection and statistics are automatically updated. Action points are also available online and can be assigned directly to employees. We look with you at the modules that meet your digitisation needs. Turn digital data directly into information and save up to 60% of your time. For all types of inspections Quality management systems such as BRC, IFS and FSSC 22000 require that you carry out various types of inspection rounds. Even if you want to meet the requirements from the various hygiene codes, it is advisable to carry out regular inspections and to check whether your location meets the set requirements. In addition to production inspections, many companies also carry out glass and hard plastic inspections, cleaning inspections and food defence checks. In our QA software, you can design an unlimited number of inspection lists yourself and the inspection rounds run on the basis of a
Quality management and managing a manual are inextricably linked. With the Handbook module, you can manage all documents digitally. Via your own secure online database you always have access to the manual with the latest document versions. Documents can be adapted and approved online, so that employees always work with the most recent versions. In addition, you decide for yourself what employees are allowed to see and adjust in the application. Manage all manuals in one system and work with the correct version anytime, anywhere. With our knowledge and experience we create an ideal manual environment for you. Managing manuals No matter how large or small an organisation is, often several manuals are used. With the manual module it is possible to create and manage several manuals and to merge them into a single manual for the reader. So you only have to change a document once. With our unique rights structure, you can also decide for yourself which documents each employee has or does not have access to. Easy to use You can easily create and manage documents with the online editor. With the automatic header and footer you set the desired layout for all your handbook documents in
Our QA software allows us to offer an online E-learning platform for a total training plan. This allows you to design, schedule and follow up E-learning training by employees of your organisation within one application yourself, at a time to be determined by you, and from any desired location. With E-learning this is possible without interrupting the major production processes and at the same time you meet the requirements set in various quality standards (BRC, IFS and FSSC 22000), legislation and regulations and hygiene codes. Thanks to our experience, we can perfectly respond to your needs. All knowledge of your employees is up-to-date thanks to E-learning. Designing E-learning courses yourself With the module E-learning you have the possibility to design an unlimited number of E-learning courses in your own house style for your organization. The content, questions and layout of the E-learning courses can be determined entirely by yourself. If desired, you can even provide the training with YouTube videos. Certificates and invitation letters can also be designed according to your own wishes. Tailor-made workouts We can also supply ready-made Cedeo recognised E-learning courses that meet the requirements set in the BRC, IFS and FSSC 22000 standards. For example, the
We have the knowledge to know which analyses are important to you and which examinations must be carried out.
The processing of reports from, for example, management reviews, recall tests, validations, verifications and the HACCP team consultation is one of the many activities of a quality department. Thanks to the memo function, it is possible to digitise this reporting. This can be done by using the online editor or by adding the report to the memo. Actions that arise from the report can be created directly, so that they are linked to the memo. Actions are automatically included in the central action list. With our experience, we help you to find the module that best suits your company. Direct insight into actions resulting from quality reports Memo in three steps You can draw up a digital memo in just three steps: Determine which subject the memo belongs to and specify who can edit, view and approve the memo. Type your report in the online editor or add the report directly as an attachment. Add any actions that appear in the central action list. For all your reports In this way you can record reports for all kinds of subjects, such as recalls, verifications, validations, management reviews, internal audits, external audits, pest inspections and food defence. During a BRC, IFS,
The MBO Quality Employee training (level 4) is for quality employees who want to learn more about quality systems, quality controls and performing audits.
In recent years, there have been various scandals related to the use of alternative products, such as the use of horse meat instead of beef. Products with claims, such as organic, are also susceptible to forgery. Traceability is essential here. We are committed to a first-class and personal approach. With our knowledge and expertise we help you further. Quadratic equation An important means to raise awareness of the above scandals is the implementation of a mass balance, also called quadratic equation. In the case of a mass balance, the incoming and outgoing flows are fully traced and assessed. Among other things, use will be made of recipes, raw material information, production data, delivery data, waste data, alternative flows, for example personnel sales, and so on. The incoming and outgoing stream must correspond to each other. You can have this mass balance performed from your own production process. This, for example, in order to offer complete transparency to your customers. We can also carry out a mass balance with your suppliers, to make sure that you do receive the products in accordance with the agreed specification.
We focus the training on the specific company situation and daily practice of your employees.
In order to guarantee food safety in the food industry, food safety systems have been developed. Customers can demand that you apply a quality system.
For the reporting of misconduct and deviations regarding product integrity, you can join the whistleblowing scheme. Within the whistle-blower scheme, your employees can report anonymously to Normec Foodcare to communicate misconduct and/or deviations. We are committed to a qualitative and practical approach. After a report, we will start working on the cause of the report. Phased roadmap We will record the notification and communicate with the management of the organisation concerned. By implementing a phased roadmap, the report will be processed. Firstly, we will carry out a thorough cause analysis, after which corrections and corrective measures will be taken to remove deviations regarding product integrity and their causes. In conclusion, it will be verified whether the correct measures have been taken. BRC 8 AS part of a few requirements, it is now mandatory to have a whistleblowing scheme. This is mentioned in the draft version of BRC Global Standard for Food Safety version 8. It states that a procedure must be laid down in which the higher management must deal with whistleblowing reports. Agreement An effective whistleblowing scheme has major benefits for your organisation. As soon as your organisation agrees with the whistle-blower scheme, an agreement is drawn up. This
All training that we offer can be provided on location.
The products are subjected to microbiological and sensory research. Based on the results, we give you advice on shelf life.
In the Food Defence plan, using the identified risks from the TACCP analysis, it is determined which measures can be taken to safeguard the risks. Locations where your organisation runs an increased risk will be the starting points of the Food Defence plan. We are committed to a first-class and flexible approach. We determine the risks and draw up a thorough plan together with you. Objective look In the Food Defence plan, the possible measures will be recorded, after which they can be implemented and executed. Possible measures to safeguard the risks are: Because we, as independent experts, draw up this Food Defence plan, there will be no question of ‘business blindness’. Through a clear view, interviews and thorough site visits we arrive at a practical and workable plan. This Food Defence plan provides a clear picture of possible risk points in your company.
The use of expert staff at times when this is necessary is a cost-saving solution which allows the quality to go up.
Part-time secondment means that you purchase the labour, knowledge and skills of a specialist for a certain number of hours per period.
After the assessment of the label, you will receive a complete final report with the findings and recommendations.
E-learning training courses can be taken individually, but can also be used throughout the organisation.
The project-based implementation, improvement, structuring and maintenance of business processes is central to Normec Foodcare.
Would you like to have a product tested for taste? Normec Sensory can help you with good and expert taste research. In our ‘Smaakhuis’ we arrange for your products to be tested by your target group. This gives you a good idea of how your target group thinks about your product. We are committed to a quick and qualitative approach. Because of our experience, we carry out taste research at a high level. Product research Taste tests make up an important part of product research. In a taste survey, a group of respondents will taste a product and indicate on the basis of different aspects of a questionnaire what they think. By doing a taste test, the weak components of the product can be brought to light. This may be important if you want to bring a new product onto the market, but also when improving a product that is already on the shelves. You can choose to examine one product separately, monadic research, or to test several products comparatively with each other. In the research, your product can be sold against an (other) A-brand or private label. This way you know how your product scores compared with competitor. Efficient
Not only foods can be tested at Normec Foodcare. Non-food products such as cleaning products, personal care products and animal-related products can also be subjected to an investigation to find out what the consumer thinks of the quality. We are committed to a first-class and qualitative approach. Because of many years of experience, tests are performed at a high level. Daily practice Non-food products are generally not tested in our ‘Smaakhuis’. These are products that cannot be easily reduced to a taste test. Consider, for example, a shampoo that the respondent must use in the shower or an all-purpose cleaner that can best be tested as part of a cleaning routine. Instead of in the ‘Smaakhuis’, these products are therefore tested in-home, by consumers at home. The respondent can use the product at a time and in a way that he or she is accustomed to. This gives you a good idea of how the consumer experiences the product when it is used in daily practice. Get started with the product at home We work with a test panel consisting of respondents from all over the Netherlands. Our panel consists of people with different backgrounds, so that it is possible
A private label product must have a constant quality. Private label research can help. Research will be carried out to see if your product is popular with consumers and what the possible points for improvement are. You can have the quality of your complete range of private label products researched by Normec Sensory. We are committed to a personal and quick approach. Because of our experience, we examine your private label on the most important points. Quality As part of private label research, research is done into the quality of your own brand. The image of a private label is often no better than the weakest link. Private label research is therefore primarily aimed at finding and eliminating such weak links. The consumer clearly in the picture We ask the respondents to test and evaluate the product. This can be done in our test centre ‘Het Smaakhuis’ and in-home. The test persons are a reflection of your supermarket visitors. You can choose whether you want your product to be tested blind or as marketed. It is possible to have aspects such as taste, image or packaging assessed. Private label research is not limited to food only, but is also suitable
Would you like to test a new product or concept at an early stage? Normec Foodcare can help you with this. With a concept study you can find out if there is potential in your concept. We are committed to first-class and qualitative approach. Normec Foodcare helps you where necessary in the concept phase of your product. Several possibilities The results of a concept study give you the opportunity to adjust and improve your concept before the product reaches the shelves, because it gives a reliable impression of the consumer’s opinion. The concept research can be set up in different ways. Do you have multiple ideas about a new product? We can contrast the concepts in an investigation and determine which concept has the most potential. It is also possible to test already introduced, perhaps disappointing, concepts. This can lead to new insights and give the concept a second chance. Furthermore, a concept-product-fit test is possible, whereby first the concept and then the product is assessed by the respondents. This way it can be determined whether the product fits the concept and vice versa. In a number of cases, online concept research is a possibility.
A quality programme can help you determine whether the level of your product is good throughout the year. As part of the quality programme, a product is tested several times a year by Normec Foodcare. We are committed to a first-class and qualitative approach. Thanks to our many years of experience, we know how to carry out the research. Position in the market By means of a quality programme, the position of your product in the market can be maintained or improved. Questions that accompany a quality programme include: how does my product score over time? Will the consumer assessment remain stable? How does the competitor develop? In the quality programme, we look at your product together to find out which research is most suitable in order to answer your questions. Quality and reliability Quality programmes can consist of monadic research and/or comparative research. Monadic research (one product) is often chosen when there is no direct competitor and maintaining a stable consumer assessment is the goal. If there are direct competitors, a fixed programme of comparative tests is usually held. Furthermore, we will choose a suitable sample in consultation with you. It is also possible to select a specific target
Packaging research answers questions such as: is my packaging attractive enough? Does the packaging tell the right story? Does the packaging appeal to the right target group? After packaging research, you can adjust your packaging where necessary and tailor it more to the wishes of your target group. We are committed to a flexible, first-class and qualitative approach. Our studies are carried out by experienced people and are therefore of a high level. Consumer’s view in the picture Whether it is a change to existing packaging, a new packaging design or a completely new form of packaging: a packaging study by Normec Foodcare can help you with this. Through packaging research, you discover how the consumer thinks about the packaging. There are several possibilities for this research. With online packaging research, the design of packaging is assessed. If it is important for a respondent to assess the physical packaging, this can be done with a packaging study on location. The advantage of this set-up is that one can, among other things, grab the packaging, use it and get a correct picture of the size of a package. Finally, there is also the possibility to have a package assessed by means
By means of chemical analyses, you can trace the composition of products.
Through this test, we investigate to what extent a micro-organism can grow in your product.
The production chains, from origin to the end consumer, are becoming increasingly complex. One of the reasons is that the production chains are becoming increasingly international. There are also more and more composite products. Before the product is put on the plate of the end consumer, many links have preceded it. That is why chain of custody, or chain control, is becoming increasingly important. This way the production chain is well mapped. We are committed to a personal and qualitative approach. We ensure that your chain of custody is properly set up. Transparency As a result of various scandals, the consumer expects more transparency throughout the chain. As a producer, it is important to be able to offer complete transparency to your customers. Chain of custody can make an important contribution to this. This gives you a clear overview of the production chains within your company. Different quality standards Monitoring the chain is essential when managing the potential risks. In various quality standards, such as GLOBAL GAP and BRC, requirements are set with respect to the chain of custody. A complete traceability, complete separation and analysis of the process of the products are components to control the chain of custody.
Almost every day, our auditors and inspectors perform audits and inspections at food companies both at home and abroad.
In the quality department, actions come from all sorts of different perspectives. As a quality department, the trick is to collect all actions clearly and to explain them to the right people within the organisation and then also to check in time whether the actions have been carried out properly or have been completed. The central action list helps you to maintain an overview and to make timely adjustments where necessary. One complete action list Do you work with the Inspections and/or Registrations modules? Then the actions resulting from inspections and registrations carried out are automatically taken over in the central action list. But even if you do not work with these modules, you can benefit greatly from the use of the central action list. This way you can create and categorise individual actions yourself. In addition, actions resulting from memos are automatically included in the central action list. So you never have to deal with individual actions that ‘float around’ in various documents and lists. Shared responsibility As a quality department, you have to explain the various actions to the right people within the organisation. With the central action list you can send actions online to the right people.
Almost every day, our auditors and inspectors perform audits and inspections at food companies both at home and abroad.
The combination of getting started online and physical lessons ensure that the material is absorbed quickly and is absorbed well.
Normec Foodcare’s self-monitoring system is a system in which two inspections are carried out every year by Normec Foodcare inspectors. This system has gained confidence from the Dutch Food and Consumer Product Safety Authority (NVWA). In addition to clear insight into the performance and control of food safety, participation can also result in different levels of supervision by the NVWA. Reliable food safety and quality control To gain a clear understanding of the operation and reliability of quality control and food safety within an organisation, organisations can participate in the Normec Foodcare self-monitoring system. Normec Foodcare provides two independent, unannounced food safety inspections at participating companies each year, in which all elements are assessed in accordance with the current hygiene code. Participation in the self-monitoring system shows your employees and customers that your organisation wants to distinguish itself in terms of quality and food safety. Participants in the self-monitoring system, such as butchers, bakeries, healthcare institutions, catering establishments and retailers, can participate either individually or as a formula company. Blank start Upon registration for the self-monitoring system, an initial unannounced inspection is carried out. This is a complete inspection, everything is checked, including sampling. During the assessment of these inspections,
The choice for a certain BRC certificate, quality mark or a combination of these, depends to a large extent on the markets that you serve and your ambition as a company.
The FSSC 22000 scheme contains a certification model that can be used for the entire food chain. The documents contain requirements for companies in the food chain to achieve certification.
The Smaakhuis is a testing facility for Normec Sensory’s taste research, as well as other tests.
A home placement is one of the most reliable forms of product research. We find out the consumer’s opinion in a place where they’re comfortable. This might be in their own homes or another location where the products are normally used. You can also find out the opinion of other family members in the product review. The result: a review that is as objective as possible. The most important advantages: Very suitable for both food and non-food products. The testing of products occurs at a time when consumers normally consume or use them. A high response. The consumer is not under any time pressure, so they give their opinion when it suits them. They don’t get influenced by the interviewers. The answers are thorough and honest. The result shows the opinion of a typical household. We select new consumers for each survey. How does it work? Testers receive the product at home. They use the product when they normally would use such products with no outside influence. They answer questions about its user-friendliness and packaging, among other things, via an online questionnaire. You will receive a report from us ten days after delivery. We record all results in our Normec
A quality management system is a continuous and systematic process of measuring, improving and innovating processes and products. Inspections play an important role in this. Our inspectors will be happy to support you as you go through this process. The aim of inspections is to ensure that particular management practises that have been put into place are applied correctly. This can help prevent potential PR issues. An inspection also tests to see if specific requirements are met by each franchise that is part of the supply chain. In-house codes or hygiene codes Our inspections are completely independent and objective. We can check whether specific hygiene codes are met, but we can also check to see if your company’s own custom codes are followed. Our auditors have up-to-date knowledge of current food safety standards. They know which parts of the process might be higher in risk and will quickly identify any issues. Our inspections can be entirely customised to meet your requirements. We can follow the lists and procedures that your company follows. We will consult with you to determine which parts of the process need to be inspected, such as hygiene, product presentation, or whether it meets the requirements of
International Featured Standard (IFS) is a standard to enable quality and food safety of production processes.
ISO 22000 is a food safety standard developed by the International Organization of Standardization. ISO 22000 aims to develop a food safety standard that is accepted worldwide. The standard is applicable throughout the food supply chain. This standard can be used by suppliers, food producers and producers of packaging materials, among others. ISO 22000 contains elements such as interactive communication, system management, basic conditions program and HACCP principles. The purpose of the ISO 22000 standard is to provide consumers with food that is safe to eat. The previous version of ISO 22000 was published in 2005, so it is time to renew this standard. ISO 22000 is part of FSSC 22000, so it’s expected that an FSSC 22000 scheme version 5 will be released next year as well. Version 5 is based on the new ISO 22000 requirements. The successor to ISO 22000: 2005, ISO 22000:2018, was published on 19 June 2018.
Transparency is becoming increasingly important throughout the food production process, so supplier audits are essential. Suppliers should be responsible for the quality and safety of raw materials and carry all risks. Do you need help with your supplier audit? We are happy to be of service. When we undertake a supplier audit we assess whether your supplier operates and delivers according to the applicable guidelines. This way you can be confident your suppliers meet your food safety-, quality- and/or contract agreements. Our auditors are up-to-date on all the latest standards and requirements, and will be able to provide you with skilled advice. Supply-chain assurance Our audits are entirely customised to meet your needs. We will consult with you to determine a customised plan so that your supply chain assurance is meets the requirements. We will discuss with you which audits need to take place, what we should focus on and how long it will take. This way, the auditor can assess specific processes and products related to your company and the products supplied to you. This ensures that if any issues arise, they can be identified quickly and even prevented entirely.
The Normec NormBase is a database that contains all the results of our research. These include home-placement research, surveys on location and street interviews. This database shows the average scores of every single study. This is unique in the industry. It’s a wealth of information, and sets a standard for more than three thousand specific product categories. Each category has its own standard. It helps us to give you the best possible advice about the viability of your product, or your product launch. The most important benefits Standards for over 3,000 categories. Faster interpretation of research results. Less need to find industry experts. Each standard is always determined by multiple products. There’s a cost-effective adventive to using the Normec NormBase too: you don’t need to do any additional research using industry experts. The Normec NormBase is free to use for all Normec Sensory customers. It is also included in our reports. Would you like more information, or find out how we can be of service you? Please contact us, we’re happy to help.
Norms and standards change quickly. To ensure that you meet the set standard, we will perform a baseline measurement (GAP analysis) for your company. With a baseline measurement we analyse the position of your company. It provides insight into all possible risks in the field of food safety (HACCP), food defence (TACCP) and food fraud (VACCP). We will provide a report on the position of your company regarding all requirements in the relevant standard. In the report’s conclusion we will provide the main points that require attention within your company.
A taste test can result in a variety of outcomes. You could meet consumer expectations and receive a positive score, but perhaps your product does not entirely meet expectations. You might wonder: “Why did my product receive a low score?” “What should I improve first?” And “Maybe we should change the colour of this product?” These questions can be answered in our Penalty Analysis. A Penalty Analysis tells you which aspects to adjust first Normec Sensory can provide you with the right research and professional and friendly service What is Penalty Analysis? A penalty analysis determines your ‘penalty’ for low scores in certain diagnostic aspects. These are the aspects that get responses in the ‘just right’ range. This is how it works For example: perhaps sixty percent of the test subject thinks your product isn’t crispy enough. Their score of your product can be 1,6 points lower than that of those who thought your product’s crispiness was ‘just right’. The same test might show that thirty percent of the test subjects thought your product wasn’t sweet enough. These might give your product a score that’s 1,2 points lower than those who thought its sweetness was ‘just right’. In this example,
Are you planning to bring out a new product? Would you like to know the viability of your concept? We specialise in all forms of product research and are happy give you advice. We can help you find the right research methods for your product. For example, by testing the product to find out customers’ experience and what they would like in a product. Research will provide insight into the impact of the packaging, taste experience, smell and experience of your product. This way, you will find out all you need to know to launch your product successfully. Different forms of product research We have been providing various types of product testing for years. In consultation with you, we can determine the right form of research for your product. We perform taste tests in our Smaakhuizen (‘Taste houses’). A specialised panel tests, tastes and assesses your product. This will give you a good indication of how the consumer experiences your product. Would you like to know whether a new concept appeals to a specific target audience? We use concept research to test whether your idea has potential. It doesn’t matter what stage of development your product is in; we can