Home placement

A home placement is one of the most reliable forms of product research. We find out the consumer’s opinion in a place where they’re comfortable. This might be in their own homes or another location where the products are normally used. You can also find out the opinion of other family members in the product review. The result: a review that is as objective as possible.

The most important advantages:

• Very suitable for both food and non-food products.
• The testing of products occurs at a time when consumers normally consume or use them.
• A high response.
• The consumer is not under any time pressure, so they give their opinion when it suits them.
• They don’t get influenced by the interviewers.
• The answers are thorough and honest.
• The result shows the opinion of a typical household.
• We select new consumers for each survey.

How does it work?

Testers receive the product at home. They use the product when they normally would use such products with no outside influence. They answer questions about its user-friendliness and packaging, among other things, via an online questionnaire. You will receive a report from us ten days after delivery. We record all results in our Normec Database, which is unique in the industry. This database includes all of our research for the last three years, and includes all the average scores of all of our research, divided into product categories. This enables us to give you really specific advice about the feasibility of your product.

Select your target audience

You can select a specific target audience from The Netherlands or Belgium, and you can include their partners and children with separate questionnaires.

Would you like more information, or find out how we can be of service you? Please contact us, we’re happy to help.