Would you like to know whether your product is popular with consumers? And what (possible) points for improvement are? You will find out by conducting private label research. After all, a constant quality of your private label product is very important.
You decide whether you want your product to be tested blind or “as marketed”. It is also possible to have taste, image and product packaging assessed. Private label research provides the answer to the question of what consumers think of your product. Based on the results, you can raise the bar for your current supplier. Or you can consider choosing another partner.
We test the quality of your private label during a private label research. The goal is to find weak links and convert them into areas for improvement. This is done as follows: