The Normec NormBase is a unique database containing all the studies we have carried out. This wealth of information sets standards for more than three thousand specific product categories. You can choose to compare your product to this NormBase. This gives you a good insight into how your product scores compared to the average of the product category.
Another technique is the Purchase Index. This index is based on the question of the buying intention of respondents. It indicates the potential of the product. This potential depends on, among other things, familiarity, availability and out of stock situations. The standard that the Purchase Index must meet differs per product group.