Would you like to have your product tested for taste, because you are curious about the opportunities? We are happy to help you with good and expert taste research. This way you will know exactly how the consumer thinks about your product. In a taste survey, a group of respondents tastes a product. The group indicates what it thinks about this on the basis of various aspects of a questionnaire.
We demonstrate the weak elements of a product through professional consumer research. This can be important if you want to market a new product, but also if you want to improve a product that is already on the shelves. It also gives you a good insight into the market opportunities of your product.
You can choose to research one product (monadic research) or to test a few products against each other. In the report, your product is compared to a (different) A-brand or private label. This way you know how your product scores compared to the competition. Which variant you prefer to use is completely up to you. If you need advice on this, we are happy to tell you what a logical choice is in your situation.
We use various techniques and analyses to give you the most complete report possible.
The Normec NormBase is a unique database containing all the studies we have carried out. This wealth of information sets standards for more than three thousand specific product categories. You can choose to compare your product to this NormBase. This gives you a good insight into how your product scores compared to the average of the product category.
Another technique is the Purchase Index. This index is based on the question of the buying intention of respondents. It indicates the potential of the product. This potential depends on, among other things, familiarity, availability and out of stock situations. The standard that the Purchase Index must meet differs per product group.
For both short and extensive taste studies.
Specifically focused on concept and product testing.
Suitable for both food and non-food products.
Need help investigating whether your concept has potential? Our specialists are happy to help you. On location or remotely, we are there for you.
The Normec NormBase is a database containing all studies we have carried out. Each product category has its own standard. This offers an important cost advantage: additional research into referees is not necessary. And it is unique in the market.
Consumenten kiezen gemiddeld binnen 90 seconden een product in de supermarkt. De verpakking is het eerste wat een consum...
A complete and reliable picture of your product opportunities in a short time. That can help you on your way. Our IntroS...
Do you want to be sure that the level of your product is good all year round? With our quality programme, we test your p...
Would you like to know whether your product is popular with consumers? And what (possible) points for improvement are? Y...
Not only foods can be tested at Normec Foodcare. Non-food products such as cleaning products, personal care products and...
A taste test can result in a variety of outcomes. You could meet consumer expectations and receive a positive score, but...
Door bundeling van alle expertises helpt Normec Foodcare met allerhande vraagstukken en oplossingen op het gebied van procesbeheersing, kwaliteit en voedselveiligheid, laboratoriumonderzoek, smaaktesten, QA-automatisering, flexibele inzet van kwaliteitsmanagers en keurmeesters, opleidingen en trainingen, risicomanagement en etiketcontrole.
Wil u meer weten? Neem contact met ons op.
Ben jij enthousiast over deze e-learning module? Bekijk dan de andere e-learning modules en trainingen in ons aanbod. Natuurlijk kan je ons ook altijd bellen voor een adviesgesprek, we horen graag van je!
By bundling all expertise, Normec Foodcare helps with all kinds of issues and solutions in the field of process control, quality and food safety, laboratory research, taste tests, QA automation, flexible deployment of quality managers and inspectors, education and training, risk management and label control.
Do you want to know more? Please contact us.