Taste Test

Would you like to have your product tested for taste, because you are curious about the opportunities? We are happy to help you with good and expert taste research. This way you will know exactly how the consumer thinks about your product. In a taste survey, a group of respondents tastes a product. The group indicates what it thinks about this on the basis of various aspects of a questionnaire.

We demonstrate the weak elements of a product through professional consumer research. This can be important if you want to market a new product, but also if you want to improve a product that is already on the shelves. It also gives you a good insight into the market opportunities of your product.

How does the taste research work?

You can choose to research one product (monadic research) or to test a few products against each other. In the report, your product is compared to a (different) A-brand or private label. This way you know how your product scores compared to the competition. Which variant you prefer to use is completely up to you. If you need advice on this, we are happy to tell you what a logical choice is in your situation.

Taste research – a summary

  • We let a group of respondents taste your product
  • Various analyses give you a complete report
  • You optimise your product by means of taste research
  • Opt for a single product study or comparative study

Need help in the field of Taste Test?


Contact our Commercieel ManagerTinka Alaerds


Reliable help with concept research

Need help investigating whether your concept has potential? Our specialists are happy to help you. On location or remotely, we are there for you.

Tinka Alaerds

Commercieel Manager


Normec NormBase

The Normec NormBase is a database containing all studies we have carried out. Each product category has its own standard. This offers an important cost advantage: additional research into referees is not necessary. And it is unique in the market.

Read more >

Experiences of our customers

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Need help with your product in the food sector?

Contact our Commercieel Manager Tinka Alaerds

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A selection of our customers