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Taste Test

Would you like to have your product tested for taste, because you are curious about the opportunities? We are happy to help you with good and expert taste research. This way you will know exactly how the consumer thinks about your product. In a taste survey, a group of respondents tastes a product. The group indicates what it thinks about this on the basis of various aspects of a questionnaire.

We demonstrate the weak elements of a product through professional consumer research. This can be important if you want to market a new product, but also if you want to improve a product that is already on the shelves. It also gives you a good insight into the market opportunities of your product.

How does the taste research work?

You can choose to research one product (monadic research) or to test a few products against each other. In the report, your product is compared to a (different) A-brand or private label. This way you know how your product scores compared to the competition. Which variant you prefer to use is completely up to you. If you need advice on this, we are happy to tell you what a logical choice is in your situation.

Taste research – a summary

We let a group of respondents taste your product
Various analyses give you a complete report
You optimise your product by means of taste research
Opt for a single product study or comparative study

Need help in the field of Taste Test?

Contact our Commercieel ManagerLara van den Boorn

Contact

Reporting

We use various techniques and analyses to give you the most complete report possible.

Normec NormBase

The Normec NormBase is a unique database containing all the studies we have carried out. This wealth of information sets standards for more than three thousand specific product categories. You can choose to compare your product to this NormBase. This gives you a good insight into how your product scores compared to the average of the product category.

Purchase index

Another technique is the Purchase Index. This index is based on the question of the buying intention of respondents. It indicates the potential of the product. This potential depends on, among other things, familiarity, availability and out of stock situations. The standard that the Purchase Index must meet differs per product group.

The Smaakhuis

For both short and extensive taste studies.

Sharp price
Short turnaround
Simple test setup

Online research

Specifically focused on concept and product testing.

Goal oriented
High-quality panel members
Fast and complete reporting

Home placement

Suitable for both food and non-food products.

A high response
Result is typical housekeeping view
No influence

Reliable help with concept research

Need help investigating whether your concept has potential? Our specialists are happy to help you. On location or remotely, we are there for you.

Lara van den Boorn

Commercieel Manager

Contact

Normec NormBase

The Normec NormBase is a database containing all studies we have carried out. Each product category has its own standard. This offers an important cost advantage: additional research into referees is not necessary. And it is unique in the market.

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