Product comparisons

Is one tomato variety sweeter than another? How does an A-brand compare to a private label product? Is my product better than that of my competitor? Does a small change in the specification have an observable effect on the quality? Consumers partly base their supermarket purchase on the quality of the product. As such, it is important that you know how the quality of one product compares to that of another.

Choices made in the production process, supply chain, packaging and e.g. recipe, can lead to differences in quality. By using a figures-based approach to help gain insight into these choices, you can better tailor products to the consumer’s quality requirements.

To measure is to know

In order to be able to compare products properly, we collect them from suppliers or the distribution centre, or buy them in the supermarket.

Our reports are short and to the point, so that they can be implemented immediately after the evaluation has taken place. Supermarket chains and their suppliers use these reports to analyse the quality of their products and to implement improvements in the supply chain.

Product comparisons in short

  • Collecting product from producer, distribution centre, or supermarket
  • Quality measurements “through the eyes of the consumer”
  • Clear report in which differences immediately become clear
    Product ophalen bij producent, distributiecentrum of supermarkt

Need help in the field of Product comparisons?


Contact our Director Quality & Business DevelopmentKarin Gorree


A selection of our measurements

Flavour Appearance
Sugar content (Brix) Sizing
Acid (titratable) Colour
Acidity (pH) Damage and marks
Dry matter Spoilage
Texture (pressure) Freshness score
Water activity (Aw) Appearance score
Juice percentage
Flavour score

Improve the quality of your products

Our specialists will gladly help you monitor and improve the quality of your products. That way, you are guaranteed to offer a constant level of quality. Feel free to contact us to find out what we can do for you.

Karin Gorree

Director Quality & Business Development


Normec Foodcare is your partner in PFV

We help you to ensure that the quality of your fruit and vegetables is of the right level. With our knowledge and over 25 years of experience, you are guaranteed the best sparring partner. We have in-house inspectors, measure the quality of PFV in supermarkets, offer quality training and perform PFV shelf life tests. Check out the complete overview of PFV services we offer here:

Related services


Need help with your product in the food sector?

Contact our Director Quality & Business Development Karin Gorree

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A selection of our customers