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Concept Research

Would you like to test a new product or concept at an early stage? Normec Foodcare can help you with this. With a concept study you can find out if there is potential in your concept.

  • We are committed to first-class and qualitative approach.
  • Normec Foodcare helps you where necessary in the concept phase of your product.

Several possibilities

The results of a concept study give you the opportunity to adjust and improve your concept before the product reaches the shelves, because it gives a reliable impression of the consumer’s opinion. The concept research can be set up in different ways. Do you have multiple ideas about a new product? We can contrast the concepts in an investigation and determine which concept has the most potential.

It is also possible to test already introduced, perhaps disappointing, concepts. This can lead to new insights and give the concept a second chance. Furthermore, a concept-product-fit test is possible, whereby first the concept and then the product is assessed by the respondents. This way it can be determined whether the product fits the concept and vice versa. In a number of cases, online concept research is a possibility.

Experiences of our customers

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Need help with your product in the food sector?

Contact our Commercieel Manager Lara van den Boorn

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Related services

A selection of our customers

Aviko B.V.
Jumbo
Van Dijk Banket
Group of Butchers
SRC
De Wijndragers
Hoogvliet
Peijnenburg
Unilever
Superunie

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